The text-to-code ratio describes the relationship between text content and the underlying source code of a website. Each website consists of
source code, which initially structures the contents of the website in the background as well as the text that is readable by the users.
Google doesn’t use the text-to-html ratio as a ranking signal, but it may be seen as a sign that a webpage has bloated HTML, which, when served to users, especially on mobile, will “slow everything down.”. A low amount of unique content in relation to the HTML code on the page may also be an indication that the page provides information of little value to the reader.
What is the text-to-code ratio?
- It’s the proportion of actual text content on a webpage compared to the amount of HTML code used to create it.
- A higher ratio indicates more visible content and less unnecessary code.
Why is it important?
- Search engine optimization (SEO): While Google doesn’t directly use it as a ranking signal, a low text-to-code ratio can suggest thin content with little value to users, which could indirectly impact rankings.
- User experience (UX): Bloated code can lead to slow loading times, especially on mobile devices, frustrating users and hurting bounce rates.
- Accessibility: Websites with excessive code can be more challenging for users with disabilities to navigate and access information.
How to improve the text-to-code ratio:
- Minimize unnecessary code. Remove unused or redundant HTML tags, comments, and whitespace.
- Optimize images: Use appropriate file formats and compression techniques to reduce image size without sacrificing quality.
- Use efficient CSS: Write clean and concise CSS code to style the website effectively.
- Focus on valuable content: Create informative and engaging content that provides value to users.
- Reduce superfluous code: Eliminate comments, whitespace, and any unneeded or redundant HTML elements.
- Optimize images:
To minimize picture size without compromising quality, use the right file formats and compression methods.
- Make good use of CSS:
To properly style the website, write clear, succinct CSS code.
- Put an emphasis on valuable material:
Produce interesting and educational information that benefits readers.
- Aim for a balanced text-to-code ratio, but prioritize creating high-quality content that meets user needs.
- Tools are available to analyze your website’s text-to-code ratio and identify areas for improvement.
- Optimizing your website for both SEO and UX can lead to better rankings, higher engagement, and overall success.
By understanding and optimizing your text-to-code ratio, you can create a website that is both user-friendly and search engine friendly.
The link between written content and a website’s underlying source code is described by the text-to-code ratio. Every website is made up of source code, which organizes both the user-readable text and the website’s background materials initially. Although the text to HTML ratio is not a ranking indicator used by Google, it might be interpreted as an indication that a webpage has bloated HTML, which will “slow things down” when seen by people, particularly on mobile devices. A low proportion of unique content compared to HTML code on the page might also mean that the reader will find the information on the page to be of limited use.